About
Building trust in international B2B trade.
We believe international business should be simple: find a partner, verify they're real, do a deal.
Our mission
The Hanseatic League, rebuilt for the 21st century.
For 500 years, the Hanseatic League, a network of merchant cities across Northern Europe, connected trade through trust and local knowledge. No bureaucracy. Just verified partners doing business.
We're building the Trade Alliance on the same principles, for today's economy. Global network. Local trust. One playbook. Opening your new Trade Corridors.
Our approach
Audit
Every member gets visited by our local Alliance Director. We verify business registry, physical office, revenue, headcount, and trade experience.
Facilitate
AI analyzes all member profiles and suggests matches every two weeks. You confirm interest. The other side confirms. Contact details exchanged.
Support
Quarterly lunches in each city hub. Members meet in person, share business tips, build relationships.
Founding team
Built by two operators who lived the problem.
The Trade Alliance was founded by two operators who met across borders and recognised the same gap from opposite sides of Europe. One in Rotterdam, one in Skopje, both convinced that the next generation of European trade has to be built on verified relationships, not on luck.
Founder & CEO
Frederic Marcillaud
28+ years across international B2B, from automotive parts to telecommunications, from financial software to cultural institutions and museums. A career spent opening commercial corridors between industries that rarely speak the same language, and translating trust into signed business.
Co-Founder & Liaison
Andrej Kuzmanoski
7+ years building cross-border B2B networks out of South-East Europe, connecting manufacturers, distributors and service entities across jurisdictions. Andrej leads liaison work between chapters, making sure introductions are grounded in local reality on both sides of the border.
Why
Cross-border trust between European countries is not automatic.
Frederic and Andrej met through work. One based in the Netherlands, the other in North Macedonia. Two markets, two legal frameworks, two business cultures and very quickly the same conclusion: cross-border trust between European countries is not automatic, and doing real business across them is even harder. Every introduction came with a quiet question on both sides: "Who actually vouches for this company?"
How
Europe must compete as one continent, not as isolated national markets.
At the same time, we watched the gravity of global trade pulled increasingly toward China and the United States. Europe has the engineers, the manufacturers, the regulators and the institutional depth to compete, but too often we compete as isolated national markets instead of as one continent. Knowledge alone is not enough. What's missing is a verified network: local presence in each chapter, shared standards across borders, and innovations built to move freely between the EU, the United Kingdom, Türkiye and beyond.
What
A closed, audited network with a Alliance Director behind every introduction.
That is why we built the Trade Alliance. A closed, audited network where European corporates can find counterparties they would never reach through cold outreach and meet them already pre-vetted, on the same playbook, with a local Alliance Director standing behind every introduction.