Turkey is a relationship-first market. The first meeting is rarely the deal — but it always sets whether the deal happens.
Turkey is a relationship-first market. The first meeting is rarely the deal — but it always sets whether the deal happens.
Expect Hospitality, Reciprocate It
Tea, coffee, food, hotel pickups — Turkish counterparts will treat you as a guest. Accept gracefully and reciprocate when they visit you. Refusing tea is refusing the relationship.
Hierarchy Is Real
Decisions are made by the most senior person in the room, often quietly and after the meeting. Identify them, address them with respect, and follow up with them directly.
Negotiation Is Theatre — and Substance
Expect long, repeated negotiations. The first price is rarely the final price. Build in margin and patience.
Bring a Local Partner or Introducer
A warm introduction from a trusted Turkish counterpart is worth more than ten cold emails. This is exactly why Trade Alliance exists.
Avoid Politics, Embrace Football
Politics is a minefield. Football, food, family, and history are safe and welcomed topics. Show genuine interest.