Seven rules for the Balkans gateway.
Seven rules for the Balkans gateway
01Do
build the relationship first
Coffee, then conversation, then contract.
02Do
be patient
Decisions take longer — and last longer.
03Do
respect family and regional ties
They are the operating system of Balkan business.
04Do
accept hospitality fully
It is the test, and the trust-builder.
05Don't
treat Skopje as smaller-than-Western
It is a different game.
06Don't
discuss regional politics
North Macedonia, Greece, Albania, Bulgaria are sensitive.
07Don't
arrive impatient
Patience is the single most rewarded virtue.